Friday, September 24, 2010

Jump In It

Friday I drove around with my eyes dilated. I disposed of my disposable sunglasses before I stepped outside. The fluorescent lights of the mall-way outside Lenscrafters isn't bright at all--I don't need these while I try and juggle my also useless receipts for paying nothing. Chuck! Go through automatic doors. Ahhh! It's so bright! So this is what the vampires have to deal with.

Courtesy of Florida Employment Lawyer Blog
By Saturday morning my eye muscles are finally back to normal. A few hours, my ass. We crawl out of bed to go mountain biking at the University of West Florida - where people keep trying to tell us where to find the popular mecca of trails for mountain bikers, a sprawling web of loops off a trailhead mysteriously lying somewhere on the outskirts of campus. The guys have been looking for weeks. After I tucker myself out on trails that probably bore the rest of the group, routes including a long road jaunt that involved hills which lead to that puke feeling, we find it - behind a series of parking lots, a building, and work shed.

We balance our bikes across some half a mile of narrow boardwalk, extending over a swamp where people slowly paddle orange and yellow kayaks around the bend and into the trees, and where there are still no alligators in sight. (How long do I need to live here before one graces me with its presence?!) We get off the boardwalk where there's a gap in the railing. Several yards of grass and spindly trees later, there looms the giant trailhead map. Level color-coded lines trace routes that will entertain for months. My butt bones are sorer just thinking about it - a good sore, and I bear with Cary a few more miles until I force him to take a shortcut back to our truck parked beneath the university's water tower.

Aly: Why do we even have water towers?

Cary: It's like, hey, we have water. (He makes a water tower holding his arms straight up and cupping.)

Aly: That's dumb.

Cary: You are so gullible.

Aly thinks: Shit. (And then Cary continues to explain why we really have water towers.)

We wait in the bed of the truck, in the shade and warm air, until our partners return for a Waffle House stint, where a chocolate chip waffle and grits disappear off my plate in 10 minutes or less. The slight ups and downs, sporadic roots and fields, and hopping a couple broken logs that would be no more than a bump to most anyone else make me think I should fork over the cash and jump on my own bike. Coming in last ain't bad if the reward is feeling like I'm pedaling through New Zealand to the tune of Youthgroup and a chocolate chip waffle is waiting at the finish line. Good marketing and my healthy appetite can get me to do just about anything.

Speaking of. I've done extensive research for us to get the cheapest satellite TV service for our needs - but I was bummed to find out DirectTV did this commercial instead of Dish Network. The script. The actor. The mini giraffe. The boob rubbing. The dogs playing poker. It may be in part due to the Superbowlish effects, but this is a hit, which Cary exploited on Facebook already yet failed to include the commercial in its entirety, and therefore its beauty.

Yes, the mini giraffe and case of the Russian giggly legs are the kickers. But DirectTV did what many marketers are afraid to do - jump in it. Push the envelope. And do it well. And if you hate clean cliches, go balls out. Just execute the shit out of it. The best writer. The best actor. And most important, tap the best brains at your organization, which may not be in the marketing department.



Dirt grits and grease smears wash down the shower drain before we head to the National Naval Aviation Museum and 33rd Annual Pensacola Seafood Festival. I finally learn (never ask me to recite though) the difference between and how turbine and internal combustion engines work. We sit in an old plane. Cozy. Smelly. We sit in a newer plane. The T34 (though the newer T6 will soon be used), a training (hence, the T) plane Cary will jump in, in a few. I ask dumb questions. Cary continues to tell and show me the same thing over and over about engine "cans." I'm still confused obviously. On our way out, we drive around that area of base and see where the Blue Angels park their cars and their planes; where the naval flight officers (Gooses) get their primary training (while Cary and other student pilots go to Whiting Field for theirs); and then we "stumble" upon this bad ass SAM (surface to air missile), what NFOs hunt down. Enemy heat.
Courtesy of Bleacher Report

Grouper fish (more than what it was cracked up to be), hush puppies (not what they were cracked up to be), a cup of boiled peanuts, and half a fennel cake later (powdered sugar plate licking included), we return to bed and watch Boise State take Oregon State. Boise - they jump in it too. Into that blue, blue field.

3 comments:

Anonymous said...

I'm pretty sure the tiny giraffe was my favorite part of that ad.

Them 'gators iz gunna hap'n on yer one these damn'ere days. Careful likes.

- HP

Anonymous said...

Kris is gonna love that Boise State was included in this post!

Aly said...

Muchas gracias for the feedback, peeps!